Host Jenna Liut speaks with Bruce Friedrich, Executive Director of the Good Food Institute, as association that works with scientists, investors, and entrepreneurs to bring clean meat and plant-based alternatives to animal products to market. Bruce explains the process behind creating clean (or "cultured") meat, the policy issues surrounding this burgeoning field and why vegans, vegetarians and omnivores should all be eating these products.
Host Jenna Liut speaks with Bruce Friedrich, Executive Director of the Good Food Institute, as association that works with scientists, investors, and entrepreneurs to bring clean meat and plant-based alternatives to animal products to market. Bruce explains the process behind creating clean (or "cultured") meat, the policy issues surrounding this burgeoning field and why vegans, vegetarians and omnivores should all be eating these products.